Are you starting a new website? Well, first of all, we would like to congratulate you as it’s a first big step towards the success of any business. Your website will be your online mark soon, and you will get visitors through it. But, this process isn’t that much simpler.
Every new website has to pass through many struggles to make a stronghold and identity over the internet. The process of getting your first visitors is quite slow, and sometimes it takes years to reach there in case you aren’t focusing on the website’s SEO from the very beginning.
Your SEO strategy should start from the day you are going to launch your website. Yes, you have to take baby steps at this time but, they are going to be very significant for your future search engine ranking.
There are many SEO experts in London that handle websites from the beginning. You can hire them. Otherwise, you can try some basic SEO methods. Here are the simple SEO tips which every new website owner should follow:
Target Low Competition Keywords in the Beginning:
A new website has a low authority on Google so; it becomes difficult for it to compete with other established websites that have high authority. Targeting the high competitive keywords at such a time won’t be helpful as the chances of ranking for these are very low in the starting.
So, the quickest way of gaining organic traffic to your website is to target low competitive keywords at the outset. Use Google Keyword’s Planner for checking the competitive level of any keyword. It shows competitive level in three degrees – high, medium and low. Use the low ones until you build authority on Google.
Put your Main Keyword in the Title Tag:
There is a strong link between the title tag of a page and your SEO ranking. Search engine crawlers determine the subject matter of any page through the Meta information that is provided in the various tags. The first tag that highlights instantly is the title tag or H1 tag.
You should include your main keyword every time in the title tag of a page. Focus on creating an attractive title tag with keywords while forming pages of your website. The search engine will consider your website when someone will search a keyword if it is placed in the title tag.
Create Titles for Users, not for Search Engines:
The things we do for search engines are usually the efforts related to our higher search engine ranking. But, getting a higher rank doesn’t ensure more traffic every time. You will get traffic when users will click on your website and stay there for a considerable period of time.
Your titles should be such that can compel the users to click on your website and see what’s inside it. If you will stuff keywords in the titles without making them engaging then, readers won’t click on them no matter on which rank your website is. So, always find a balance between the SEO and reader’s part while creating titles. Also, readers should be your first priority while doing so.
Keep the Word Limit in Mind while Writing Titles:
Ensure that the titles and other important descriptions on your website don’t cross the word limit. Search engines automatically cut off the extra part of too long titles and Meta descriptions. Due to this, only its half or three fourth part appears which affect the whole meaning. This ultimately decreases the click-through-rate as users won’t click on a meaningless title.
So, make sure that your title contains 70 characters or less, and Meta description should have 100 characters or less. Try to keep the keywords in the beginning so that they won’t get cut off in any scenario.
Comment on Other Blogs:
Backlinks are very crucial in creating your place in the SERPs. Now, people and other authentic websites should know about you for this process. Websites won’t link to you if they never heard of you. So, you should make your place in the areas related to your business by commenting on other blogs.
Read relevant blogs and present your thoughts about it in the comments. This will be useful even if you don’t have a blog page on your own website. Regular commenting will help in building a connection with other people working in similar areas. They can also give you backlinks; once you build a rapport with them.
Enhance Loading Speed with Accelerated Mobile Pages:
You should focus on boosting the loading speed of your website right from the beginning as it is a very significant element for getting high search engine ranking. You can increase the loading speed for mobile devices by using accelerated mobile pages or AMS. It is a lightweight version of normal webpages that is easier to load on phones.
AMP pages receive a higher rank in the searches performed via mobile. As we know, most people now search through their mobile phones so; don’t neglect this point. Also, ensure that your web host is running your website on a faster server.
Develop and Submit a Sitemap to Google Search Console:
Creating and submitting your website’s map is an essential step to rank in search engine results. Google Search Console is a free tool that helps the site’s SEO. Once you submit your sitemap, Google will then crawl through every page, information, images and link available on that site.
All this information will be visible in the search results only after it is indexed through your sitemap. To give the updated knowledge of your site, you should submit sitemap every time you make some changes in your website. There are many software companies that can create your sitemap. You can also take the help of SEO experts in London and other cities for generating a sitemap as per Google’s protocol.
So, start working on the SEO of your new website from today to make it popular in the long-run.