According to a study by Pew Research, 55% of people between 18 and 29 are using Instagram in the United States. That’s a whole generation seeing the world through lenses with sepia filter!
One of the best ways in which a business can take advantage of the platform based on sharing photos is by investing in Instagram ads. Advertisers of all sizes are getting wonderful results. From creating strong brand awareness to increasing sales made from your website, Instagram offers thousands of possibilities for a creative marketer.
Why Advertise On Instagram?
Instagram ads have proven to be effective when creating a new business.
Instagram offers several convincing studies demonstrating the effectiveness of its advertising tools. They base each case on reach metrics, ad recognition and brand awareness instead of focusing on “likes”, comments and number of followers obtained during a campaign.
A study done by Forrester in 2016, shows how the 50 most important companies worldwide use their social networks for advertising purposes. Forrester evaluated 11.8 million user interactions in 2,489 publications made by 249 brand profiles.
The study collected data on how many major companies used each social network, how often they did it, how many followers they had, how often they did publications and how often they interacted with users. Forrester discovered that the average number of Instagram followers of a recognized brand is 1 million, almost five times more than in 2015. Instagram users not only follow their friends and celebrities, they also follow brands. Could yours be on this list too?
Types Of Ads On Instagram
There are three main types of Instagram ads that you can choose from. Whether it’s improving your brand awareness, getting more visits to your website or increasing downloads of your mobile application, Instagram can help you access a huge and active audience. Continue reading to discover a series of ads made through photos, videos and sequences.
Using photo ads, companies can tell their story and present their products through visually appealing images. Market your brand to a broad audience or only to customers in your city with guaranteed impressions.
Video Ads On Instagram
You can make video ads on Instagram with no more than 60 seconds in duration but according to data from Wista, the first 30 seconds are the most important of a video on social networks. If you can engage your audience in that period of time, they are more likely to be interested and see everything.
Ads By Sequence On Instagram
With ads by sequence, Instagram users can swipe to see more than one image, while a call-to-action button takes them to the website to learn more about the ad. Unlike print ads, ads by sequence offer the added benefit of redirecting people to the website to get more information. For example, a new restaurant might show how several ingredients are mixed together to make a delicious meal. Once they manage to provoke their viewers, they can put a button that directs people to the reservation page of their website.
Ads In Instagram Stories
In the Instagram Stories, users will find full-screen ads as they explore the Stories in their feed. This tool changes the way in which Instagram users interact with ads, making them feel like they are part of them.
Whether created in the Power Editor or Ads Manager of Facebook, you can set who sees your ad and how often often they see it. In addition, you can use Stories Insights to measure the performance of your ads.
The biggest advantage that the advertising ads bring in the Instagram Stories is their social reach. Combined with a focus on an audience, there are 150 million users using Instagram Stories daily and the number keeps growing.
As a bonus, the Instagramers use the Stories function to discover new things, such as knowing what is happening in their community. Since users are frequently looking for new content, the ads in the Stories are a great opportunity for advertisers who are trying to reach them.
How To Advertise On Instagram?
To make ads on Instagram, you’ll first need a Facebook Page. Facebook now owns Instagram and the two platforms work hand in hand. The Pages are for brands, organizations or public figures.
Just like Facebook profiles, Pages can be personalized with stories, events and more. People who like a Page can receive updates on their timeline. Once you do this, you can start making Instagram ads.
Best Practices For Making Ads On Instagram
Know your audience
One of the most wonderful features of Instagram ads is the ability to target your audience. Instead of sending a photo of your business everywhere, you can send it directly to people who may be interested in what you offer.
Create captivating titles
Images are not everything. The title of your Instagram post is an excellent opportunity to show the personality of your brand. The voice of your brand is part of your broader social media marketing plan.
Use them when they are relevant to your publication and audience of interest, but do not use too many so that they do not hinder reading.
Using the same filter or style in your brand’s Instagram posts can give a consistent look to your profile’s feed. Your audience will recognize you immediately in their feeds.