The management of sales-related activities of a business is quite tedious. Countless hours are spent communicating to and fro and managing relationships with customers. Many emails, meetings, phone calls, and text messages are sent and received. And with a growing list of customers and prospects, the management becomes increasingly challenging. 

Managing salespeople, services, products, customers, opportunities, sales records, and account data leaves sales reps, leaders, and managers feeling overwhelmed. Here is where digital sales automation can help. It involves the streamlining of time-consuming, difficult, and manual tasks involved in the sales process. The best sale automation software for businesses available in the market can free-up your sales team for such tasks so that they can focus more on making sales. 

Since automating the sales process saves a lot of money, time, and other resources for a business, numerous firms worldwide opt for it. This blog presents you with a list of the activities that sales automation tools can take over and introduces you to the ten best sale automation tools and software for 2020. 

The activities that the best sales automation tools can take over

Sales leaders, managers, and reps are loaded with the responsibility of gathering, recording, and analyzing data. This leaves with much less time to concentrate on their most important role, making person-to-person connections. Sales automation tools can assume responsibility for the below-given CRM-related tasks:

• Logging phone calls and emails

• Recording leads

• Scheduling meetings and communications 

• Hierarchizing and allocating leads as per established rules

• Guiding and reminding the sales team of the tasks to be done

10 Best sale automation software for business 

1. PeppyBiz’s Sales Automation 

PeppyBiz’s marketing automation software helps you set the rules and visualize the desired customer journey and make it a reality. It allows you to automatically deliver relevant content. It is easy to set up, and it helps save time and resources, capture and convert leads, win customers’ hearts, and make more sales with less effort.

The software also has features for sending personalized and relevant emails, nurturing new signups and fostering engagement, automatically recommending products, converting your website traffic into sales, and tracking and rating customer actions. 

2. Freshworks

Freshworks has a CRM with sales automation features. It has a clean and intuitive interface. It has built-in email and phone integration, lead scoring, reports and automation, auto lead assignment, and profile enrichment functions. It also has features that help you analyze customer behavior and market sentiment.

You can avail of its 21-day free trial if you want to try it before buying it. And no matter whether you are a paying customer or a free user, you get free access to its 24×5 support over chat, call, or email. 

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a renowned sales automation tool for outbound sales. Its lead generation feature allows precise targeting of its 500M+ active user base to gain highly qualified prospects. Its advanced search box enables you to screen out LinkedIn users by their industry, job title, company, education, experience, location, etc.

You can also set it to alert you with notifications when leads take actions from where you can initiate conversations. Its saved searches feature allows you to connect with your prospects without beginning it all from scratch. You can integrate this software with HubSpot and Salesforce.

4. Leadiro

Leadiro sales automation software is popular for its lead generation capability, especially if you target leads in emerging markets. Its frequently updated database has contact details of firms in more than 98 countries. You can precisely filter target accounts as per their demographic, technographic, and firmographic data with it.

It has several useful features like a lead builder, lead intelligence, data segmentation, lead management, etc. The software is simple and convenient to use and good for organizations with a broader search than those with specific targets. 

5. Leadfeeder

Leadfeeder is a web intelligence tool that lets B2Bs automate their sales by showing them the leads which are visiting, their level of engagement, and their company and contact details. This allows for quicker outreach and easy integration with your CRM. It also allows you to track and learn the behavior of individual site visitors.

It has an easy-to-use interface. It can be structured to suit your own business needs. It can be integrated with other software like HubSpot. Continuous improvements are made and integrated with the software. You also get fantastic support from its support team. 

6. Clearbit

Clearbit is one of the best sale automation software for business. It is popularly known for empowering businesses with real-time lead data for effective outreach. Thus, you can create personalized sales messages with it. It sources data on more than 85 eccentric attributes like industry, company, job title, job role, employee size, etc. for each email address you search. 

Clearbit Enrichment has useful features like form shortening (auto-filling or hiding fields), advanced email personalization, automatic refreshing of the lead database, etc. It can be integrated with other tools, including HubSpot, Salesforce, Segment, Zapier, Slack, Marketo, and Pardot. Clearbit Reveal allows turning anonymous web traffic into full company profiles. 

7. SharpSpring

SharpSpring is a comprehensive CRM and marketing automation solution with the package, including sales automation. It is affordable and easy-to-use for small businesses. It includes all the integrations and reporting features found in leading enterprise-centered solutions. 

It is quite flexible and offers a landing page, dynamic forms, social media management, 3rd party CRM integration, behavior-based email marketing, integration with many applications, and universal CMS compatibility. Its biggest attraction is its visibility into the leads generated. You can see the actual leads and follow their activity after the initial contact. 

8. Outreach

Outreach has many features that help businesses get the most out of their sales team. Apart from common tools like email and scheduling automation, it has distinctive and attractive tools. You can gain access to a detailed real-time team performance dashboard, get live call coaching, etc. 

It smoothly blends with your business processes and increases the effectiveness of your sales team. You can download this software for a free trial. 

9. Bombora

Bombora is a unique sales automation solution. Its specialty is that it shows you those firms that are looking for the solutions that you offer. It shows you the topics that your leads are searching for by analyzing content with which millions of firms are actively engaged. It also reveals their level of intent and leads score. The data you get is precise and insightful.

It has a user-friendly interface and powerful API integration. It helps you evaluate and find out your high-quality prospects. It makes it extremely easy and super quick to generate surge reports. Thus, with it, you can provide a better customer experience and reap effective marketing outcomes.

10. Growbots

Growbots is an all-in-one ideal automation solution for outbound sales. It offers automatic lead generation from a database of 200 million contacts, email drip campaign management, A/B testing solutions, data segmentation/ filtering, multichannel follow-up sequencing, data cleaning/ enrichment, and elaborate reporting. This software can integrate with the CRM that you are currently using. 

Growbots are easy to set up and use once you grab their UI and the core functionalities. One does not require much technical know-how for using it. Further, it requires minimum attention. This software does not come with a free trial. 

Conclusion

Rounding up, sales automation can save firms a lot of time, money, and other resources. If your firm is looking for automating its manual sales-related procedures, you can consider one of the best sale automation tools listed above. 

About Author:

Sara Williams
Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.