TikTok is a competitive platform with a massive user base. The platform rolled out as an entertaining platform with a younger generation audience. Later, the TikTok channel came up as a potential marketing tool for brands. Many brands started using the TikTok channel as a marketing tool to endorse their products and services. Some big brands are reaping massive benefits after leveraging the TikTok channel.

Though the channel has various benefits, only a few brands are using the platform correctly. Some firms believe that the TikTok landscape is only for the younger generation audience, and hence the brands with the Millennials target market aren’t using the platform. But, the TikTok platform is growing its reach across audiences of all age groups. Therefore brands can step into the TikTok channel and grab the attention of your target market seamlessly. Some brands also try out utilizing TikTokLove services to upgrade their engagement rate.

In this article, we have highlighted some of the TikTok stats that brands need to consider in 2021.

Come, let’s begin!

1. According to a study, the TikTok platform has over 689 million users globally. This increase in the popularity of TikTok is due to its engaging and authentic content. As a brand, if you are thinking of using the TikTok platform, you will need to consider its massive user base. Hence, leverage TikTok and grow your engagement rate.

2. Based on a study, the TikTok platform is available across 200 countries. The increase in the availability of the TikTok channel shows how the platform is gaining popularity around the world. Many brands are using the TikTok channel to uplift their brand’s visibility across global users. Therefore, try out TikTok and enhance your brand’s visibility globally.

3. TikTok is gaining tremendous popularity around the world. The platform is the 7th most-used social media channel. This stat shows that the TikTok channel is growing its engagement with audiences. In addition, some businesses also buy TikTok likes to boost their engagement seamlessly.

4. According to a survey, there are over 100 million TikTok users in the United States. However, based on another study, in the U.S, the majority of the TikTok users are below 30 years. So if your brand’s target market is mostly in the United States, you can leverage the TikTok channel and advance your fame effortlessly. 

5. Nowadays, consumers are more likely to use social media applications. Based on a study, TikTok is the second biggest application regarding how much users spend. TikTok ranks behind the Tinder app, but it surpassed YouTube, Netflix, Disney+, and Tencent Video. Furthermore, when brands start using the TikTok platform, it helps them enhance their engagement with their target audience.

6. The TikTok platform has become a popular social media network across the globe. The TikTok app has been downloaded more than 2 billion times. This stat tells us that the channel is growing its fame and also building its engagement rate effortlessly. TikTokLove helps brands to upgrade their engagement rate and reach.

7. According to research, 89% of Americans observe the TikTok brand. According to a survey, there has been an increase of 12% in TikTok brand awareness. Hence, brands that aren’t using the TikTok app are missing out on a chance to boost their brand awareness. Therefore, as a brand, you can use the TikTok channel and build your recognition across the globe.

8. Based on a study, vertical videos on the TikTok app have more than a 25% engagement rate. This stat shows that the vertical video content on the TikTok channel is gaining a massive engagement rate.

Final Thoughts

TikTok is a social media network with a massive user base. The platform is gaining a higher engagement rate across the younger generation audience. If you are trying to improve your visibility on the TikTok platform, you will have to generate innovative content. Many brands are using the TikTok channel to uplift their brand awareness and also grow their reach globally.

The above stats show that the TikTok platform is gaining tremendous popularity across the globe. Hence, as a brand, you can use TikTok as a potential tool to connect with your audience and build your visibility effortlessly.