Are you investing in PPC ads? Businesses spend billions of dollars each year on paid search ads.

Why the huge investment? PPC ads generate a 50% higher conversion rate than organic traffic. These ads are highly targeted toward people who are ready to make a purchase.

You might be wondering why you haven’t seen those results with your own PPC ads. It’s probably because you didn’t use PPC management services. Maybe you thought you could get results on your own.

There are many benefits of a PPC management company. Read on to learn what a PPC management agency can do for you and how to hire the best one for your business.

1. PPC Ads Are Complex

A lot of advertisers think that if they write an ad in a few minutes and send traffic to the home page of their website, they’re going to get a ton of calls.

That’s not how PPC ads work.

PPC ads have limited space to make an impact. The headline has to be perfect. The text has to be enticing enough to generate a click. If you don’t understand the craft of copywriting, your ads will miss the mark.

Then there’s the landing page. This is where your traffic is going when they click on the ad. You need to have a specific landing page that is designed to generate one specific action.

The landing page has to be carefully crafted to generate the result. PPC managers understand this process and can set up your campaign to get the best results.

2. You’re Not a PPC Expert

As you just learned, there’s a lot that goes into a PPC ad campaign. PPC management companies live and breathe PPC ads. You live and breathe your expertise, which is the core of your business.

Let’s say that you’re a plumber. You wouldn’t hire a landscaper to do plumbing work, so why would you try to do your own marketing and expect a good result?

Hire experts and let them do what they do best. Your wallet will thank you for it.

3. They Understand Keyword Research

There is a lot of nuance in PPC advertising. Keyword research depends on two factors: search intent and a balance between volume and specificity.

Google categorizes searches by the types of intent, which is the goal of the user. The goals of the user often coincide with the buyer’s journey. With the buyer’s journey, they move from being aware of a company, to ready to purchase.

There are informational searches. These searches include weather searches, movie times, random trivia questions, and information about a person.

Navigational intent is when you look up a specific company or website. Commercial intent means that a person is comparing brands or looking up product reviews. Then there’s transactional intent, which is when a person is ready to buy.

A PPC manager takes your business goals into account, the intent of searches, and comes up with a list of the keywords that fit.

At the same time, a PPC manager has to make sure the search term gets enough searches to get results. They also need to be specific enough.

For example, if you have a kickboxing gym that targets fitness enthusiasts, you might be tempted to advertise for “fitness near me” searches. The problem is that people looking for fitness could be looking for a fitness app, equipment, or personal training services.

A search like “kickboxing gym near me” targets the right people, which improves your conversion rate.

4. Better Reporting Methods

Do you know where your sales come from? It can be very difficult to attribute sales to PPC ads because someone might see the ad, click on it, and buy at a later time.

Not only that, but the best tracking methods require a little bit of coding knowledge. You have to install code in the right places on your website to be able to track results.

5. Scale Your Business

PPC management services bring their expertise to the table so you can focus on yours. You save a lot of time from trying to figure out how to make a PPC campaign work.

You can focus on running and growing your business while the PPC company brings the leads and sales. That gives you the ability to grow at a faster rate.

6. Budget Discipline

You could compare PPC advertising budgets to playing the lottery or playing slot games. You feel like you’re so close to making your ad campaign work, that you increase your budget over and over.

You can also waste your budget on targeting the wrong keywords and having an inefficient campaign. If you have any interest in using your advertising budget wisely, you’d let a PPC company manage it.

How to Hire the Best PPC Management Services

Now that you learned what a PPC agency can do for your business, it’s time to hire one. You want to make sure that you hire a PPC company that gets results.

Look at a PPC company’s experience, industries served, and reviews and testimonials. A good PPC company is a certified Google Partner and has a positive rating with the Better Business Bureau.

You should also ask PPC companies to provide references. You’ll know from firsthand knowledge that the company can get results.

Grow Your Business With PPC Ads

PPC advertising is a viable way to grow your business. That doesn’t mean that you can throw an ad together and get great results.

It requires a lot of expertise and discipline to make it all work. That’s why you need to hire PPC management services.

They generate the leads. You get to focus on closing sales and serving clients. Your business grows and you can scale up faster.

Head over to the Tips and Tricks section of this site for more ideas to grow your business.