Business logos; how important can they be?
In our rapidly changing 21st-century world, everything is image. If they want to stay relevant, companies, artists, and even individuals need to stay on the bleeding edge of culture. And that’s just not conjecture, science has proven that humans make decisions based on instant-quick, subconscious perceptions.
So what does this mean for you?
Well, if you’re a business owner, you know the importance of marketing. You can have the best product in the world, but that won’t mean anything if nobody sees it.
But these days, that’s not enough.
Good advertising means that people will buy your products. Good products mean that people will want to buy that product again. But if you want people to recognize your brand and associate it with quality — no matter what product they want — you’re going to have to start looking at your logo.
Your logo is your brand mascot. People will make snap judgments based on the look of it. If your logo isn’t memorable, your business won’t be remembered.
Thankfully, this article is here to walk you through all you need to know about making your business shine.
Make a Statement
If you want business growth, you’re going to have to say something. More than that, you’re going to have to say something that will make people listen.
A logo can be a great way to say something that will make you stand out from your competitors. Let’s take a look at some things you should consider to help you build your brand identity.
Voice
To make statements, you need to have a voice. Your statement needs to line up with your voice, otherwise, it won’t feel natural.
To figure out your voice, look at your companies aesthetic and values — are you a smart, savvy, up-to-date tech company? are you an old-fashioned school-of-hard-knocks fishing store? are you a learned therapist advertising their services?
Every aesthetic has a different message, and every value calls to mind different images. Customer’s brains make many quick decisions based on the subconscious messages embedded into every aspect of brand marketing. Your logo isn’t the only important piece of marketing — but it is most likely going to be the first one that they see and the one they look at the most.
Language
You can’t only rely on a voice to make a statement. You need language too, otherwise, all statements would just be primeval grunting.
The language you use in your branding is the way that you convey the aesthetic and values of your company to your customer. Think about your brand image, and think about what you want to do to it.
Do you want to convey it directly as possible? Do you want to subvert it?
Do you want to present yourself as a safe option for your industry? Or rather a daring, bold new option?
The possibilities are endless.
Learning what sort of language you want to convey your product’s messages in will be crucial in picking your logo’s color, style, and general presentation.
Pick the Type for You
When most people think of logos, they think of a picture that represents a brand, but that’s not necessarily true. Let’s take a look at some of the most popular types of logos.
Monograms
Monogram logos — or lettermarks — are brand logos that only consist of letters. Think of the logos to IBM, HBO, H&M, NASA, and A&P. This is a smart idea for any company whose official name is an abbreviation because it means you get to fit the full company name in a very short space.
The name of the game in the monogram logo is fonts and calligraphy.
Wordmarks
Wordmarks are very similar to monograms. Instead of the logo consisting only of the letters, they consist only of the word. Companies like Fed Ex, Google, Five Guys, Disney, Visa, and Kellog’s are all examples of companies that use wordmark logos.
Pictorial
The other types of logos are more based on images than words. These can be either abstract images, images that represent something about the company, or the companies mascot.
Pepsi, Mitsubishi, and chase bank use abstract logos. Target, Twitter, and Dominoes Piza use representative pictorial logos.
Hybrids
Some successful logos combine both pictures and words on their logos. Starbucks, KFC, Burger King, and Doritos all do this to great effect.
Material
When you’ve figured out the voice, language, and style you want your logo to be in, the only thing left to figure out is the practicals. Hire a quality logo designer to help you out with creating your logo and getting it printed.
Online logos are good, but you’re probably going to want to get someones printed for the real world too. This can have many advantages, and features like raised printing can give your logo an extra layer of pizzaz.
Thankfully, there are people out there who can help you out with all of that. Team Concept Printing has a great service for thermography printing services, so you can take your great logo design and bring it into the real world.
Quality Business Logos
In a world ruled by our phones, social media, and the internet, we rely more than ever on the judgment of our subconscious. If you run a business, you have to take advantage of this.
Once you’ve considered the statement you want to make, the style you want to make it in, and how you’re going to roll it out practically, you’re well on your way to making the best of the services available for business logos.
So go out, and get making great first impressions.
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