Having your own brand is all about getting your business ‘known’. It is highly beneficial to have a branded business, as customers see value, quality, reliability, and stability in a brand name, regardless of whether it is true or not. You will also find that, as with any brand, you will have fans that will be happy to purchase pretty much anything because it has your brand on it, once your business has become established.
#1 Designing Your Own Sportswear
Regardless of what type of sport you are interested in, you are going to have to design your own brand for your sportswear business. Having a logo is great, and a simple yet eye-catching brand name to go with it will have your product range racing to the front of people’s minds when they hear your logo’s words, whether it is in context with your sportswear range or not.
#2 Manufacturing Your Range
Getting your designs made can be easier than you think, with experienced and established sportswear manufacturers waiting for your order. Some, such as precision sportswear, will even be happy to help you with your designs, to make sure that you get exactly what you are envisaging down to the very last detail. Of course, you are going to have to make sure that your brand and logo are visible on each piece of clothing and any accessories that you are looking to sell, alongside the kits that you are designing.
#3 Setting Up Your Website
You are going to require a website, so that your potential buyers can find your business and make purchases. To get the most professional website and one that will work well for you and your business, you should get a professional web designer involved from the outset, as they will be able to guide you on what will work and what will certainly not.
#4 Looking for Premises to Sell From
Unless you happen to have a massive home, and you are looking to sell offline as well as online, you are likely going to have to have premises to sell your items from. For this, you are probably going to have to look at shop units or at least rent floor space on a sublet basis, so that you can get some footfall through your shop.
#5 Holding Stock
You are also going to have to think about storing your stock before you either get it out on your shop floor or ship it. If you are choosing to stay online only, you are also going to have to have an area for packing and storing shipping packaging.
However, in saying this, you should not rent a warehouse straight away, as you may find a local storage facility that will suit you better and be far cheaper if you do not have room in your garage for all your stock items. These are just a few things to think about when starting your own branded sporting business.
