At present, a TikTok recording can be as long as 60 seconds in length yet the average duration is 10 to 15 seconds. Experts recommend having contents that are 7–15 seconds long unless one has something more to offer in the extended clip.

Experts suggest that if one needs to be noticed on this platform, then one should upload more than one video every day with the right content mix.  Repeating the same style in every video will put off the viewers. Ideally one should distribute three videos daily. One for engaging the viewers, the second for instructions, and the third for showcasing your talent. However, if still they are getting lost in the maze of the crowd, it makes sense to buy TikTok views from other viewers to show some interest.

Research before publishing your content

It is a good idea to do some research on the platform before distributing your content over the TikTok platform. Check the trending videos and the hashtags.  See if your content matches with any popular videos and get some inspiration for your content creation. Using the discover tab and searching for content by using the keywords or hashtags will help you to dive deeper into niche content. Following a couple of videos which is relevant to your content will help you to model your video on the same lines.

One important point creators must remember is to never delete their video once they have uploaded it. This sends wrong signals to the TikTok algorithm which comes to its conclusion that you are not reliable or a stable creator. It is better to make a video as a draft and after one is completely sure of its content, it should be uploaded for good.

Hashtags on TikTok

Hashtags have special significance and should be used judiciously. Having a relevant hashtag would help one to reach their target audience and also increase its virality. The other point is using a hashtag to the title or caption of the video helps in grouping with other creators who have used the same hashtag or subsequently when one uploads more videos, then the same hashtag comes to the rescue in search operations.  Therefore, one must be sure at the outset of what hashtag to use as it will then become a video creator’s trademark hashtag.

Instructions to Get People on TikTok Into Your Funnel

Getting people into one’s sales funnel is a continuous process. One of the strategies marketers like using is the use of CTA messages which asks people to message directly or watch their other channels such as Instagram, YouTube, and others. One can see the impact of such CTA when people send messages asking  for suggestions on how to make money on similar businesses and in the end, it was found that business discussions go to the next level.

The artificial intelligence of the TikTok Algorithm

TikTok algorithm keenly observes a viewer’s behavior. If they find out that a viewer is watching videos only on dances, then TikTok will show more of the same kind.  But it is also important that one watches the video for more than 3 seconds otherwise the algorithm does not count such views and won’t show enough of the same kind.