Did you know that people spend up to 70% of their internet time on mobile devices?
That’s why having a mobile-friendly website is so important. A mobile-friendly website ensures a good user experience and helps you boost sales and conversions.
Moreover, customers that enjoy being on your site are more likely to return, interact and share your content. In fact, there are so many advantages to having a mobile-friendly site that you would never have thought of.
Keep reading to find out everything you need to know about the importance of mobile friendly website design.
What Is Mobile Friendly Website Design?
Are you wondering if your website is mobile friendly? Because before you can figure that out, it’s important to understand what this term means.
Mobile-friendly website design is also called ‘responsive website design’ and it refers to making websites look good on different screen sizes.
Websites that are mobile-friendly adjust their layout to fit the screen they are displayed on. This helps to improve the user experience for anyone accessing your site through a mobile phone.
You see, your site might be great on a computer, but that doesn’t mean it will look great on a mobile device. There are special techniques that web designers use for making sure websites display well on any device. San Francisco web design firm will help with the design and development Mobile Friendly Website for your business.
Benefits of a Mobile-Friendly Website
There are several advantages to mobile-friendly websites. Here are some of the main ones.
Your Customers Use Mobile Devices
The most important reason for ensuring your website is mobile-friendly is that your customers are browsing the internet on their smartphones. In fact, more than half of all internet traffic comes from mobile devices!
If the majority of visitors see your website on mobile and it doesn’t look good – what does what mean for your business? Failing to give your users a good online experience could ruin your company’s reputation.
Stay Competitive
Having a mobile-friendly website won’t put you ahead of the competition but it will allow you to keep up with them. If your website isn’t responsive on mobile devices, you can bet your competitors’ sites are.
It’s difficult to make a good impression on visitors when your website looks worse than your competitors. Having a professional site that’s easy to navigate on a smartphone will help you win over customers and boost sales.
When it comes to making good first impressions, business web design services can help put you ahead of the pack.
Increase Your Reach
Having a mobile-friendly website allows you to reach a larger audience. Responsive sites are more accessible to mobile and tablet users. Furthermore, they are easier to share on social media.
On top of easy shareability, mobile websites rank better on Google. Yes, that’s right. If your website is mobile-friendly it’s more likely to show up in search results.
This is an important aspect of your website’s SEO (search engine optimization).
Better User Experience
With a mobile-friendly website, your business will come across as modern and relevant. This alone can help you attract new customers and increase your conversions.
No matter how good your products or services are, if your user experience is poor, people won’t hesitate to look elsewhere. It’s that simple.
When users land on your site you want to give them an experience that’s enjoyable and visually appealing.
If users enjoy being on your site, they are more likely to stay on your site.
And think about it. The longer users spend on your website, the more likely they are to share your content or buy your products.
Features of a Mobile-Friendly Website
There are several features that mobile-friendly websites should have to help improve their usability. Here are some of the most important ones.
Simple Navigation
Navigation is an important aspect of any website. In fact, visitors should be able to navigate your site effortlessly.
There’s nothing worse than landing on a web page and not being able to find the information you’re looking for. That’s why all your main pages should be accessible from your main menu.
On mobile, there isn’t as much space as there is on desktop, so designing creative menus is important.
Many mobile sites use hamburger menus. These menus are made up of three lines and sit in the top right corner. When a user clicks on it, important links are then displayed.
Fast Loading
Website load speed is a key aspect of user-friendly design. Let’s face it, these days everyone is looking for instant gratification. Having a slow website is a good way to lose customers!
Websites that are mobile-friendly load faster because they have been optimized for smaller screens. Unresponsive websites that are only designed for desktop are clunky and take longer to load.
Streamlined Design
Responsive websites are fast becoming the accepted web standard. Mobile designs are simple and elegant and reduce clutter and distractions.
The point of a mobile-friendly website is for your users to quickly and easily access your content. That’s why mobile sites eliminate unnecessary elements.
Clear Fonts
Part of designing a mobile-friendly website is choosing clear and readable fonts. If customers find your content difficult to read, they are unlikely to come back.
When it comes to on-screen readability, sans serif fonts are generally the best. But your font should also match the feel of your business/brand.
Improve Your Website’s Mobile Performance
Now you understand the importance of mobile friendly website design. If your company’s site isn’t responsive, it’s worth paying a developer to rebuild it.
At the end of the day, most of your customers will be on mobile and you want them to be happy. If your website looks bad and is difficult to navigate, visitors won’t stay long.
On top of that, your website won’t rank highly on Google, limiting your reach and hurting your SEO.
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