You have a lot to offer. But it’s not always easy to show your talent and value to others, particularly potential managers, clients, or customers.

If you work in the creative industry a portfolio of your work is essential to your career success. The portfolio is a carefully created collection of all your hard work and your potential.

But building a portfolio can be a challenge for even the most experienced individuals. Read below for 5 tips on building the perfect portfolio for you.

1. Keep it Authentic

The work you choose for your portfolio should show who you are and what you’re passionate about. Whether it’s a portfolio of fashion designs or photos of pets – your work should be authentic to your brand and what you value.

Don’t focus on what you think an employer or client wants to see if it’s not something that excites you. Authentic work will stand out in a portfolio and will lead you to opportunities that are right for you. 

2. Keep It In Focus

And we’re not just talking about keeping your photos in focus. It’s important that your portfolio is focused on your goals. You may even have multiple portfolios depending on who you’re sending it to and why. The portfolio should be personalized to the viewer.

For example, building a portfolio of sketches for art school is different from how to build a portfolio for your freelance business. Know your audience and focus your portfolio on your goals.

3. Show Diversification

A good portfolio shows all of your strengths. Even if you are very proud of a series of blogs or paintings, you need to ask yourself if each piece shows something unique.

You can only use some of your work for your portfolio, so it’s critical to show diversity. You want people to know that you can be creative and adaptive. 

4. Perfect the Presentation 

Presentation of your portfolio matters. One of the best tips for building a portfolio is to build an organized, aesthetically pleasing form for your work.

Choose a simple layout, plan the order of the work, and make it easy for your audience to digest. Consider how you plan to share the portfolio too. You can build an interactive PDF, a personal website for your work, or print physical copies.

You’ve worked so hard on your portfolio, don’t forget that the presentation matters too -it’s the first impression for your audience.

5. Ask for Feedback 

Before submitting your portfolio you can ask friends, family, or coworkers for their feedback. You may have missed something that a fresh eye can identify.

Send your portfolio to a few people and ask for their impressions – good or bad. This can help you make final adjustments before submission.

Building a Portfolio You Can Be Proud Of

These portfolio tips are meant to help you feel more confident about building a portfolio. Picking your best work can feel like a daunting task, but now you’re more prepared!

Remember to show your authenticity and versatility as a professional. And don’t forget about the presentation! You’re ready to build your portfolio and to keep creating awesome content.

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