Hotel management comes with challenges. You constantly have to keep guests satisfied and need to come up with ways to get more clients.

It’s also important to be innovative and keep up with the times all the while managing your team.

This article will give you 5 key tips on how to manage a hotel effectively. Read on!

1.  Make Use of Social Media

As with the majority of businesses nowadays, social media is an essential tool of hotel marketing. In addition to your hotel’s website, you want to create a Facebook page, a Twitter, and an Instagram account.

Having good quality pictures of your hotel online goes a long way towards attracting customers. What’s more, you can make use of your guests’ pictures and selfies to get free promotion.

Find an ingenious hashtag or Snapchat filter for them to use during their stay. Their friends will see the pictures and may want to come to that charming hotel.

2. Partner With Local Businesses

Guests that stay in your hotel will have other activities while there. They’ll often be there for tourism or business purposes and will want to visit the area or dine out for instance.

This is the opportunity for you to provide them with even more value. If you have a working relationship with businesses around your hotel, you might be able to get special discounts for guests. In return, they could send clients your way.

3. Make Your Hotel Smell Good

When we think of providing a good hotel guest experience, the first things that come to mind are that it should look good, be clean, or have good food.

While these are all essential, it’s too easy to neglect scent marketing. Scents might be invisible, but they play an important role in how we feel about a place. An unpleasant smell will make us want to leave while a pleasant one will entice us to stay.

Equip your business with a hotel scent machine to add that extra touch of class and get even better reviews.

4. Promote Positive Feedback

Give your guests an opportunity to leave you feedback. You want to collect success stories and promote them on your website and social media.

Reach out to your guests personally and ask them if they would agree to talk about their experience either as a review, written interview, or even a short video. Offer them incentives in return for doing so.

It’s important for potential clients to hear from other clients who have stayed at your place. It builds trust and credibility.

5. Keep up With the Times

It’s always a good idea to know where the industry is at and in what direction it’s headed. Keep up with hotel blogs, major events, and technology.

You’ll remain competitive and dynamic. Innovations and novelties always garner people’s attention. And more attention is good for the bottom line.

The Best Hotel Management Tips

Hotel management is a matter of keeping your guests happy, but you can only do your job if you do have guests. Make sure to keep up with the trends and promote yourself thanks to social media and great feedback.

Establish local connections that you can direct guests towards so that they will feel truly catered for. And don’t forget to make your hotel smell really good!

Browse our Business section for more great tips on how to run a company.