Every person, regardless of where is located and what he/she is looking for, goes through a process from the first moment a need for something is raised up until the need is fulfilled. That is what is called customer journey. It basically starts when a potential customer feels in need of a product or service. A customer usually takes steps like researching online on Google, or offline from friends and relatives. Then, the customer starts reading reviews about the needed products, checking the prices and finally purchasing the product based on the interpretation achieved during the journey.
How important is Customer Journey for brands?
Understanding the customer’s behavior is significantly important. Even though it sounds simple, the truth is that every single customer behaves exclusively and not similar to others, when intending to buy something. It may take an hour for a customer to get engaged with a brand and make the decision to purchase a product, while for another customer it may take a month or more! Therefore, identifying all the steps the majority of customers take to purchase a product is crucial for making you capable of delivering targeted communications according to the customer’s behavior. In other words, the more the customers’ questions are clearly responded to during their journey, the better conversion will be on the horizon.
Customer Journey mapping and its advantages
Mapping a customer journey is like structuring the customers’ behavior during the journey, which is basically all the steps that takes them through the final stage which is making a purchase. Mapping the customer journey helps you to have a better understanding of how customers interact with your brand and products by visualizing the whole process. Hence, you will be able to have a proper marketing plan for every stage that customers would normally pass through up until the last step. Like discussed earlier, customers are after adequate information and confidence to make a purchase. By mapping the whole process, you can provide quality and relevant content based on your customers’ needs while going forward towards the end of the process, which is basically making an order for a service or product and paying for it.
How mapping the customer journey enhances SEO?
If you are looking for SEO services in Dubai, you must make sure that customer journey mapping is a part of your SEO plan, when reviewing different companies who offer SEO packages in Dubai, due to its significant positive impact on SEO. It goes without saying that user experience plays a vital role on how your website ranks on SERPs. In other words, the main goal of all SEO plans is to improve user experience and meet customer satisfaction. Mapping customer journey in order to foresee users’ enquiries as much as possible and perfectly respond to them, would definitely improve user experience and convert visitors to returning loyal customers. As a conclusion, a perfect mapping of customer journey and having a plan to respond to all aspects of customers’ questions and concerns, would be quite beneficial for your traffic, conversion and SEO at last.
How to map your customer journey?
Mapping customer journeys might sound simple to you, as there seems to be a few steps to be taken to convert a visitor to a loyal customer. However, the steps and even the sequence of steps differ from one customer to another one. In other words, there are as many ways to pass through, in order to buy a product as the number of customers. Hence, you must be experienced enough to have a precise understanding of how the majority of your targeted audiences behave, when intending to buy something, to plan accordingly. If you are experienced enough, bingo! You can save some extra bucks! But if you are not, make sure to work with a well-experienced digital marketing service provider to make the most out of your investment.
In case you are in need of a quality digital marketing service provider, we would like to recommend Websima DMCC as one of the best web design and SEO service providers across UAE. Websima has managed to build a proven track record of success over the last ten years in the UAE market by delivering quality projects to a wide range of happy clients across different industries. Feel free to contact them and ask for a free consultation meeting with their talented and experienced team.
