Many business owners and managers don’t fully understand the value of working with an experienced digital agency. One of their employees may have put together their company’s website. If an employee knows how to create a site, the manager figures, why do they need an agency to keep the site running?

They don’t understand the basic difference between website development and digital marketing. They also may not have had professional digital marketers audit their site to ensure it can stand up to their brand’s future marketing demands for it, to say nothing about how it stands up against the competition.  

For your brand’s website to effectively be used in marketing, it has to be set up correctly to serve as the digital representation of your brand. This means it has to load each page as fast as possible and have no broken links or missing pages, which could frustrate users and lose customers for your products. 

It also needs to handle the additional traffic that your digital marketing activities will deliver. It needs to have informative and relevant content, updated periodically, with the current most-used keywords. This will help increase the site’s ranking and keep your site at the top of the search engine results pages (SERPs). 

There are also several additional digital campaigns that an agency can begin, which will help spread your brand’s name and message to your targeted audience by region, buying habits, age group or any number of targeting criteria. 

Many Roles to Fill

There are link-building exercises that create informative content with a link to your site and post them on other sites with a large audience. There is content marketing, which keeps track of the terms that users type in to find your types of products. These terms are ranked, and content is changed on your site to use these terms, thereby gaining additional site traffic. 

Then there is the entire advertising side of the equation. Today’s digital agencies specialise in spreading the word about your products with relevant, colourful and well-designed ads. These ads are placed on carefully selected platforms where the most likely buyers of your products will see them and the messages they deliver.  

Digital marketing is data-driven, and these experienced agencies use the available data on the net to help them pinpoint the place where your ads will provide your brand with the greatest benefit. And this also means they make the most efficient use of your marketing and advertising budget.

All these roles require specialists who are experienced in their individual roles and will work together with other specialists in successfully fulfilling all the strategic goals of your brand. 

To learn more about all the facets of digital marketing, please get in touch with Primal. We’re an award-winning agency in Bangkok that delivers all the services success demands in the fast-paced digital business environment. Make your brand name well-known across the internet by teaming up with Primal.